Sunday, January 18, 2009

LEXICON: "Rugged Brute"

"Rugged Brute"
A slightly self-deprecating term used to describe a sense of over-exaggerated excellence. Similar to "Studly" when used self-referentially.

I am really not sure where "rugged brute" came from, but it was typical of the phrases that crept into our speech in those days. This was definitely one of those things were no more than three or four people in a 500 mile radius were using it.

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